Tuesday, September 29, 2009

Best Lede from Discover Magazine

"The crackling radiation would kill you in 10 minutes—that is, if you did not first asphyxiate in the nearly nonexistent atmosphere, die of exposure to the –300 degree Fahrenheit temperature, or plunge into a thousand-foot-deep icy crevice. Jupiter’s moon Europa is a forbidding world, yet NASA intends to devote billions of dollars over the next decade to getting there. At the center of this effort will be the most complicated orbital explorer ever built, each of its components carefully armored against the deadly stream of particles in Jupiter’s massive wake. The orbiter will require six years to reach its destination. Then, when it arrives at Europa, engineers will consider the mission successful if it survives for just three months of exploration before shorting out."

This lede from the article 'Is Jupiter's Bizarre Moon Our Best Hope for Finding Extraterrestrial Life?' grabbed me immediately because of the unique scenarios that it presented in the first opening lines. It allows the reader to be extremely visual and therfore want to read on. The entire first paragraph also flows very well and there does not seem to be any information that is irrelevant or that should be omitted. It makes the reader think and a thinking audience is one that will read and truly appreciate and be interested in what they are reading.

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